#NotABroker #Consultant
We Don't Sell Homes. We Help Families Buy the Right One.
True North Realty is an advisory-led home buying practice for growing families upgrading in Mulund and Thane. We vet every project before we recommend it, narrow the market to the two or three that actually fit, and guide you from the first conversation to the keys, all at ZERO BROKERAGE.
Consultant at the core. Advisor for life.
Authorised Channel Partners for
A SINGULAR PRACTICE
Why we started True North.
We started True North because we were tired of watching families get pushed into the wrong homes.
The pattern was always the same. A couple would visit eight projects in three weekends, collect eight sales pitches, and end up more confused than when they started. Nobody told them which tower to avoid. Nobody timed the negotiation to quarter-end. Nobody asked about the parents moving in before recommending a configuration.
So they overpaid, or they bought a 2 BHK a 3-generation family would outgrow in two years, or they froze and did nothing at all.
We built the alternative we’d want for our own family: an advisor who vets every project first, shows you the two or three that actually fit, negotiates hard on your side, and stays on the file until the keys are in your hand. AT ZERO BROKERAGE.
Leadership & Vetting
Meet The Founders.
SHASHANK RAMBHIA
CO-FOUNDER AND LEAD ADVISOR
Shashank is a VJTI-educated engineer who spent fifteen years on the developer’s side of the table before crossing to the buyer’s. For the last three years, he has used that knowledge for families upgrading their homes across Mulund and Thane.
He knows where a developer still has room to move and how to rework a configuration so a family upgrades within budget instead of overspending. He shows you two or three projects that genuinely fit, not twenty, and negotiates like someone who knows what the other side can concede.
He built True North to be the advisor he’d want for his own family: one who tells you when to wait, when to walk, and when the project you love isn’t right for you.
CREDENTIALS
VJTI-educated engineer. 18 years in real estate, developer turned consultant. 3+ years advising families in Mulund and Thane. Top-3 channel partner for Piramal Realty. Authorised partner of 10 leading developers.
SAUMIL RAMBHIA
CO-FOUNDER & STRATEGIC PARTNER
Saumil is a law graduate with 10 years of experience, and he co-founded True North to make one promise enforceable: no family sees a project until it has survived scrutiny.
Before a development reaches a buyer’s shortlist, it clears the checks the founders set: title and legal standing, RERA registration, developer track record, and the fine print buyers rarely read. If it doesn’t clear every filter, it doesn’t get pitched.
That’s what lets Shashank advise with conviction and a family decide with confidence: the risk is already off the table by the time a home reaches you.
CREDENTIALS
Law graduate. 10 years of experience. Co-Founder, True North Realty. Leads legal, RERA, and due-diligence vetting.
Most of our buyers start with a 20-minute call. So can you.
Execution Methodology
How we actually work,
From First Visit To Possession.
G
GATHER
We start with your story, not your budget: your family, your lifestyle, and where you want to be ten years from now.
U
UNCOVER
We surface what brochures and sales presentations leave out — the real strengths, limitations, and trade-offs behind every project.
I
IDENTIFY
We narrow the market to the two or three developments that genuinely fit, not wenty projects and endless weekends of site visits.
D
DRIVE
We negotiate the terms developers will not move on unless asked: unit selection, pricing, payment plans, and floor and view premiums.
E
EXECUTE
From booking and documentation to registration and possession, we stay on the file until the keys are in your hands.
G
GATHER
We start with your story, not your budget: your family, your lifestyle, and where you want to be ten years from now.
U
UNCOVER
We surface what brochures and sales presentations leave out — the real strengths, limitations, and trade-offs behind every project.
I
IDENTIFY
We narrow the market to the two or three developments that genuinely fit, not wenty projects and endless weekends of site visits.
D
DRIVE
We negotiate the terms developers will not move on unless asked: unit selection, pricing, payment plans, and floor and view premiums.
E
EXECUTE
From booking and documentation to registration and possession, we stay on the file until the keys are in your hands.
The TIDE Negotiation Engine.
Negotiation is where the home buying deal is won or lost. We do not rely on standard market discounts; instead, we run every transaction through our proprietary framework to systematically uncover hidden developer flexibility.
₹64 Lakh
Saved for a recent client on a single transaction — same unit, same floor, completely changing the deal structure.
Timing
We move when developers do: quarter-end and year-end, when corporate institutional pressure to close opens up price flexibility.
Inventory
We read which units carry hidden leverage: slow-moving corporate stock, unsold floors, and developer configurations that brochures never show.
Deal-Structure
We shape structural payment milestones, floor and view premiums, and closing terms most developer sales teams do not expect to be challenged.
Escalation
We take the terms straight to the executive decision-makers who can actually say yes, bypassing the frontline sales desk that can only say no.
The honest part: Sometimes the answer is “don’t buy this one,” or “wait six months,” or “the project you love isn’t right for your family.” We say it. We’d rather lose a deal than put you in the wrong home
ZERO BROKERAGE. Channel partner fees are paid by the developer, and we still work for you.
Our Milestones
Our journey So Far.
-
2023
Rachana Marketing is founded by Shashank and Saumil: a client-first real estate consultancy built on engineering-led pricing, market access, and research-backed vetting. ZERO BROKERAGE from the first call to the keys.
-
2023
First apartments sold in Mulund and Thane, and the firm becomes an authorised partner for leading Mulund and Thane developers. The advisory model proves itself, and referrals become the growth engine.
-
2024
A landmark negotiation: ₹64 lakh saved for one family on a single home, same unit, same floor. The same year, another standout deal: a Jodi 3 BHK negotiated for a client, ₹45 lakh saved.
-
2025
Crosses 25+ families advised, with typical savings of ₹30–40 lakh against market value standards.
-
2026
Rachana Marketing becomes True North Realty Partners: a sharper, advisor-first identity focused on luxury housing in Mulund and Thane, with commercial real estate operations on a pan-India basis.
-
2026
Becomes a top-3 channel partner for Piramal Realty at Piramal Revanta. Team expands to 10. Now 30+ families advised, and more than ₹5 crore in total savings locked in for clients.
Corporate Principles
What We Believe.
The buyer deserves someone on their side.
The developer has a sales team. You should have an advisor with equal skin in the outcome.
The right home beats an available one.
We’d rather you wait six months than settle into the wrong four walls for twenty years.
Specifics, not adjectives.
“Premium” means nothing. A floor, a view, a per-square-foot rate, a RERA number, that’s the truth you can act on.
Honesty includes "don't buy this."
If a deal isn’t right for your family, saying so is the job, not a lost commission.
You get the advice, not the invoice.
ZERO BROKERAGE, paid by the developer, never by you.
CLIENT VOICES
What Families Say
After Buying With Us.
Saved ₹64 Lakh vs Quoted
"We're both finance professionals, so we thought we knew the numbers. True North found a structure we hadn't, bought first, sold later, an 18-month moratorium so there was no double EMI, and closed ₹64 lakh below the quoted price. We even upgraded to a 2.5 BHK."
Saved ~₹6,000/sq ft
"We walked in set on a 3 BHK. They showed us one project, recommended a Jodi 2 BHK instead, and used AI layouts so we could actually see it. Same usable space, better fit for us, ₹6,000+ per sq ft saved. We referred family the next month."
2.5 BHK within 2 BHK Budget
"We'd been overthinking it for years, stuck on a 2 BHK we'd have outgrown with a child and parent at home. True North started with our family, not our budget, and got us a 2.5 BHK at a rate better than the usual 2 BHK price."
AN INVITATION
Let's Find The Right Home,
The Right Way.
Most families start with a 20-minute call. No pitch, no pressure, just a clear read on what fits, what to avoid, and what a fair price looks like right now in Mulund and Thane.
If we’re the right people to guide you, we’ll tell you. If we’re not, we’ll tell you that too.
You get the advice, not the invoice. ZERO BROKERAGE, paid by the developer, never by you.